Logo Design + Illustration + Collateral + Trade Show Design

BlocSoc--an antibacterial, washable cover for shared yoga blocks--needed a logo that did double-duty. Because it is a brand new product in the category, it needed to look like it belonged with other yoga apparel brands. It also needed to start to inform the consumer about what it was without any extra communication. I dug into the visual vocabulary of the category to identify visual themes and to ensure it wouldn't be a disconnect for a consumer.

After exploring a range of logos, from zen to sporty -- I evolved a logo that layers the shapes of the block and an actual sock to create a flower symbol. It both fits in the yoga category and uses the common, recognizable shape of a block as it's foundation.

I worked on a number of brand and marketing extensions including magazine ads, trade show graphics, sell sheets, stationery, and custom usage illustrations.

© Images BlocSoc LLC