Logo Design + Collateral

Bossa nova music and the design that goes along with it in the form of album art and posters, has such rich visual language to draw upon. The BonBon Plot, a two person band out of St. Louis, needed a logo that would be 1. evocative of the music they play, 2: true to their own refined style, and 3: simple to roll out across any number of applications like the website, instagram and promotional materials.

I worked with the 50's and 60's references gathered by the client as a jumping off point, using colors and elements from of the bossa nova genre while maintaining a polished look. One thing I was particularly trying to distill was the fun looseness of the type and colors and style on so much bossa nova art without it looking amateurish, messy, or dated. The final logo uses simple color and negative space to allude to the rhythms found in their music and has the flexibility to be used with or without the symbol.

Drum image: © Hollybright Photography